Thai restaurants and food chains switching to home deliveries
A difficult time for restaurants as the government rolls out lockdowns across the country. So many of the restaurants and food chains are changing from sit in facilities to home delivery. They’re saying that they need to switch their financial strategy to stay afloat as the spread of Covid-19 becomes more serious in Thailand. So they’re becoming ‘virtual’ restaurants providing the same food but as a home delivery instead.
Smaller restaurants will have the option of either providing their own deliveries and reaching out to their customer base on social media, or registering with some of the App-based service providers like Grab Food and Food Panda. But these services take a whopping commission to be listed.
Otherwise their only other option is to close for now until the current situation passes. (Mr. Google is going to be your best help to find local deliveries at this time)
Nadim Xavier Salhani, CEO of Mudman, the operator of Dunkin Donuts, Au Bon Pain, Baskin-Robbins and Greyhound Cafes, says the company’s sales have already dropped 30%.
“The delivery business has not increased as expected because consumers’ behaviour has changed with the outbreak. Many are opting to cook their own food, while delivery competition is fierce. We are still paying our employees, but may have to make cuts in April. Everyone has to accept the pay cut because it is better than a layoff.”
“I want government announcements to be clear. So far the decisions are very grey and confusing. Communication is very weak. The policy has to be clear.”
Boonyong Tansakul, chief executive of Zen Corporation, the operator of food brands such as Zen, AKA, Tummour, Din’s and Khiang, says…
“The company willtoday start to provide delivery service for Khiang around the clock until April 12. The company will assign some staff to recruit new customers in residential areas such as Sukhumvit, Silom, Sathon, Thong Lor and On Nut, offering customers the option to buy three meals on a daily, weekly or monthly basis to increase sales opportunities.”
For the consumer there is plenty of selection and new protocols for delivery which will guarantee the safety of the delivery service as well as customers.