Digital technology is drastically reshaping Thai media

Digital technology is drastically reshaping Thai media

Digital technology is drastically reshaping Thai media “…journalism has never died despite the disruption. It’s just that media organisations and reporters are unable to survive because they cannot adjust to changes.” The Thaiger is a news and information portal, just one of a growing number of ‘disruptive media’ replacing traditional media and news outlets. It…

Thai advertisers deserting Print, but love Cinema and Transit ads

Thai advertisers deserting Print, but love Cinema and Transit ads

Thai advertisers deserting Print, but love Cinema and Transit ads Thai businesses are shunning newspapers and magazines for advertising, but still support cinema advertising and ‘transit’ media. Newspaper advertising spend dropped nearly 28%. Magazine spending wasn’t far behind dropping nearly 25%, year on year. Thailand’s advertising spend dropped 0.42% year on year in July to…

Restaurant business in Thailand…is it still worth investing ?

Restaurant business in Thailand…is it still worth investing ?

Restaurant business in Thailand…is it still worth investing ? Restaurant business tends to be constantly growing as a result of structural change like smaller household and changing consumer lifestyle. Restaurant business still has a chance to grow amidst economic fluctuation. EIC estimates a 4-5% business expansion in 2019-2020 as a result of changing population structure:…